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The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business

RetailMinded

The 4Ps of retail management are: product, place, price and promotion. Product Display Effective visual merchandising and product display play a vital role. It’s crucial to think about omnichannel customer service, which can range from call centers to social media to live chat plugins.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Negative client remarks can also deter people from engaging with your business. Digital word-of-mouth marketing provides a broader reach than traditional WOM advertising.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving.