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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business

RetailMinded

The 4Ps of retail management are: product, place, price and promotion. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. For small retail outlets, this might mean offering goods that aren’t available in big department stores, giving you an edge in the market.

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10 Benefits of Window Graphics for Your Business

Contra

When executed with precision and quality materials like those from Contra Vision, window graphics offer a slew of benefits that can significantly uplift your brand and engage your audience. Cost-Effective Advertising Traditional advertising platforms like billboards, magazines, and television commercials often come with steep price tags.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. Retail-ready packaging, also known as shelf-ready packaging, is an in-store display of a product packaged for stocking and sale optimization.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving.