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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business

RetailMinded

The 4Ps of retail management are: product, place, price and promotion. Product Display Effective visual merchandising and product display play a vital role. A good location is visible, easily accessible, and fits well with the brand image you want to project. What Are the 4 Ps of Retail Management?

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10 Benefits of Window Graphics for Your Business

Contra

When executed with precision and quality materials like those from Contra Vision, window graphics offer a slew of benefits that can significantly uplift your brand and engage your audience. Enhance Branding Branding isn’t just about logos and colour schemes; it’s about crafting a cohesive narrative for your business.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. Retail-ready packaging, also known as shelf-ready packaging, is an in-store display of a product packaged for stocking and sale optimization.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving. Aspirational Retailing.

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Owning the Space

VMS

While brands like Coca-Cola and Nike are using 3-D video to wow customers in the street and draw in footfall with the promise of immersive digital experiences inside, other retailers are taking an old-school approach. Choose from glossy, matte, mirrored and white layers with a variety of print techniques to custom build promotions.

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