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What Is Visual Merchandising?

Creative Displays Now

Using these elements to bring attention to your brand is called visual merchandising. It’s a crucial strategy to make your products stand out in a competitive retail space. Effective visual merchandising can have a significant impact on your bottom line. Visual Merchandising Explained.

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Macy’s Goes to Court to Block Amazon Billboard

VMS

New York-based department store Macy’s has filed a lawsuit to prevent Amazon (Seattle) from using the billboard on top of its Herald Square location, reports CNBC. Macy’s reportedly has been utilizing the billboard to advertise its own business for more than 50 years, but the lease for the space expired last month.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Creating a Memorable Shopping Experience In an era dominated by online shopping, the physical retail space must offer an experience that transcends the transactional. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey. Christmas Windows Around the World!

Art 264
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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods. Wilson has an incredible heritage and these stores tell the story. Advertisement. Advertisement. But no longer. COLUMBUS CIRCLE.

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IRDC 2022 Delivers a Hands-On Experience for Retail Design Pros

VMS

Fake it Till You Make It,” led by Chuck Palmer, Retail Strategist, and Stephanie Bair-Garant, Director of Visual Merchandising, ZenGenius Inc., Teams were judged by a retail panel: Jamie Schisler, Chief Comfort Officer, Upwest; Heidi DeMers, Director, Store Design, Target; and Geoff Painter, Managing Director, Store Design, Starbucks.

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Retail Intelligence: what is it, advantages, examples and future

CAAD

The design of commercial spaces is not a trivial matter. Now that we have explained what retail intelligence is and its benefits, it is time to learn about some tools that will help us make the most of data analysis in commercial spaces : . Systems to control the flow of customers. Digital Signage.

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

Stylish patrons seeking the latest fashions from shirtwaists to wing collars, and the finest of fabrics, flocked to an impressive roster of newly founded department stores including The John Wanamaker Store (designed by Daniel H. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left).