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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

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Why modern retailers must provide “much more” than what they are selling

Inside Retail

With the rapid evolution of digital channels and online shopping, a global pandemic, and supply-chain challenges, retail is evolving at an unprecedented pace. Customer expectations of engagement and experience in retail are changing equally quickly. Data is key.