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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Amid significant shifts in shopper buying behaviours throughout last year and already this year, retailers are working hard to stay in front of existing customers and attract new ones. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. However, the acquisition is only half the story.

Marketing 287
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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Advertising? At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

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Why modern retailers must provide “much more” than what they are selling

Inside Retail

Bolduc says that orchestrating the customer experience in the retail industry is the key to customer retention and revenue growth today. Of course, that requires knowing the customer well enough, which requires data – something Acoustic describes as a retailer’s “golden ticket”. “One Data is key.