Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. And that applies equally to retail sales data.

Advertising 130

Advertising Department Stores Contrast Retail Sales 130

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? Yet even we have noticed that retailers appear to be decking the halls and increasing the play count for Mariah Carey’s ‘All I want for Christmas is You’, earlier each year. Consider this; last year retail sales in November rose 5.8%

Consumer 246

Consumer Planning Gifts Advertising 246

Creative Displays Now

SEPTEMBER 8, 2023

A contrasting black against gold accents communicates luxury and exclusivity, while a mix of pastels can elicit nostalgia and softness. Three top indicators prove choosing the right colors for your product or display drives sales: Better performance: Colorful advertisements are read 42% more often than their monotone counterparts.

Color 98

Color Retail Sales Display Harmony 98