Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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Retail Focus

JANUARY 20, 2022

These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. The profit of the business depends on the consumers. It is to understand the needs of the consumers.

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Inside Retail

JULY 22, 2021

Compared to more established social media platforms, TikTok is still beefing up its solutions and services for businesses, and shopping functionality (outside of China) is still some way off. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week. Tapping into subcultures. “The

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RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

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Trade Group

SEPTEMBER 2, 2021

Host A Webinar. A webinar may be the most comparable alternative to a conference because it effectively simulates the feeling of attending a live event. Still, you’ll get a video that you can use in various ways later on, such as putting highlights from the webinar on your website or sharing segments on social media.

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