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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

Strategy 130
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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. E-commerce sites optimizing for mobile use and leveraging social media shopping not only boosts revenue, it also creates brand loyalty and a convenient shopping experience.

Shopping 104
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Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods.

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9 Ways To Boost Profits Today At Your Indie Salon 

RetailMinded

With a saturated market, you may wonder how to set your business apart from its competitors. Be Active On Social Media . The power of social media campaigns cannot be understated. Take advantage of using social media to its full potential. Have you always dreamed about running a hair salon?

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Don’t Hide the Price Tag. Video Merchandising.