Inside Retail

MAY 14, 2023

Mother’s Day holds a solid place in the hearts of Aussie consumers. We love treating our mums to something special, and 84 per cent of people in a recent Roy Morgan survey said they would be spending more for Mother’s Day this year than they did 12 months ago. It’s messy, it’s exhausting, and it’s beautifully chaotic.

Marketing 130

Marketing Social Media Gifts Curate 130

Inside Retail

JANUARY 11, 2024

Novak Djokovic was the only athlete at the 2023 Australian Open to use Waterdrop’s reusable stainless steel tumbler, but a year later, more players have backed the bottle, which has been designated as the tournament’s official on-court player bottle. Stanley introduced two new colours, cream and desert sage, in 2020.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

DECEMBER 14, 2023

Over the past week, Zara has faced a wave of negative backlash in response to its launch of a marketing campaign that seemed to resemble images from the Gaza conflict. But it was the clothing retailer’s response to the criticism that has left many consumers and communications experts alike shaking their heads.

Social Media 130

Social Media Consumer Other Marketing 130

Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. Mass-market brands are also investing in take-back schemes.

Strategy 147

Strategy Fashion Apparel Advertising 147

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023.

Social Media 52

Social Media Consumer Shopping Marketing 52

RetailMinded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. It comes as growth projections estimate that by 2023, online ecommerce sales will exceed $29.7 Social media marketing (32%).

Social Media 83

Social Media Management Planning Shopping 83