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Motherhood isn’t glossy perfection, so stop marketing like it is

Inside Retail

Mother’s Day holds a solid place in the hearts of Aussie consumers. We love treating our mums to something special, and 84 per cent of people in a recent Roy Morgan survey said they would be spending more for Mother’s Day this year than they did 12 months ago.

Marketing 130
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

Strategy 130
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Bonjour Australia! French fashion makes an entrance with online showroom

Inside Retail

The French Fashion Corner showcases ten local brands across footwear, swimwear, jewellery, eyewear, and accessories, with each participant eager to explore APAC markets as part of their post-Covid commercial strategy. We really hope that 2022 will allow us to be able to invest in marketing campaigns again,” she said.

Fashion 130
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NFTs: For Many Retailers, the “N” Stands for Nostalgia

Hunton Andrews Kurth

To capitalize on the current popularity of NFTs, some retailers are turning to the timeless art of nostalgia: reworking old media or products into an NFT collection to advertise a brand in an online space or bring new attention (and customers) to a vintage product. 12, 2022. [4] and Rugrats. [1] 3] Ritcher, Felix.

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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. Preceding that though, it also announced that as part of an organisational review it was reducing its headcount by about 1,300 people, or 12 per cent.

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Top 5 Retail Trends to Keep an Eye on for 2023

Parcel Pending

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. 3 Social media will remain critical to product discovery and awareness in 2023.

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Here’s an in-depth look at the major retail sales events in Southeast Asia

Inside Retail

According to a recent report by Bain & Co and Meta, GDP growth and inflation in Southeast Asia are projected to perform better than other markets, such as the US and EU. With shoppers often buying sweets, custom-made apparel, accessories and jewellery, White Day offers e-commerce platforms a huge opportunity to fulfil consumers’ needs.