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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. Xcel Brands Inc.

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How to Prepare for Amazon Prime Day 2022

Retail Bound

Amazon recently announced that Prime Day 2022 will be July 12 th -13 th. Here are some valuable tips to help product brands prepare for Amazon Prime Day 2022. To reap more success from this year’s Amazon Prime Day, you must ensure that your brand is trusted and recommended by consumers. ‍ 1.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

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Opinion: Is personalisation the new loyalty program?

Inside Retail

Meanwhile, consumers are becoming more aware of the value of their personal data. And following many high-profile data mishaps, we’re all being a little more cautious about whom we give our information. There’s a reason why Woolworths’ Everyday Rewards program has more than 12 million users.

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Top 5 Retail Trends to Keep an Eye on for 2023

Parcel Pending

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. 2 Mobile-first cohorts like Zoomers (Gen Z) are a key group influencing consumer trends as they relate to the direction of social commerce and the omnichannel retail equation.

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The metaverse is coming to Hong Kong: Meta unveils its grand vision for the future

Inside Retail

“It took a global pandemic and consumers to be in lockdown for many retailers to prioritise the online experience, anything metaverse-related will likely be very low on their priority list.”. It’s no wonder that brands need to be social and mobile first to deliver personalised advertising experiences. Online shopping trends.

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How Michael Ford pulled Greenlit Brands back from the brink

Inside Retail

Persuading the consumer that it’s going to take anywhere from 20 to 24 weeks for the goods to arrive, it’s a pretty rough discussion. Our view is that we will have to tolerate it for most of the 2022 calendar year. When I’ve seen advertisements recently for Freedom, they do have a very fashion feel to them.

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