Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention
Inside Retail
MAY 29, 2024
The results are impressive considering less than 10 years ago, in 2016, the company’s namesake brand, Abercrombie & Fitch, was ranked as one of the most hated retailers in the US by the American Customer Satisfaction Index. Net income rose six times over to hit US$115.1 Are we exclusionary? Absolutely.”
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