Remove tag retail-development
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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027.

Shopping 130
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There’s more to martech than meets the consumer’s eye

Inside Retail

When you think about technology in retail, what comes to mind? Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Yet we can’t forget about the technologies behind the scenes that help retailers optimise customer experience.

Marketing 130
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Analysis: Competition and compassion in sports sponsorship

Inside Retail

As the most viewed form of television programming, sport is a goldmine for advertisers. His new deal with the Japanese retailer is worth a reported US$300 million ($414.5 Despite Osaka’s rough season, her biggest sponsors – Mastercard, Levi’s, Nissan, Nissin Foods, and TAG Heuer – are following Nike’s lead in supporting her.

Apparel 130