There’s more to martech than meets the consumer’s eye
Inside Retail
FEBRUARY 20, 2023
Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. They are collectively referred to as martech – short for marketing technology. I help share research, insights and education around martech. More on that another time.
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