Inside Retail

MARCH 16, 2023

The business formed when Jordan and I were at university, both studying marketing. In our final year, we did a bit of travelling together over in Europe, and when we were over there we noticed that there was a gap in the market back home in Australia for on-trend, mid-length swim shorts.

Advertising 242

Advertising Marketing Boutique Consumer 242

Inside Retail

OCTOBER 26, 2021

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. They are really effective, especially in recent years, where other channels have become tougher and we’ve got less control to reach consumers.

Beauty and Health 130

Beauty and Health Advertising Marketing Flow 130

Inside Retail

APRIL 4, 2023

Justin Kestelman founded Hommey in 2020 to fill a gap in the market for modern soft furnishings. Justin Kestelman: When I moved into my apartment in 2020, I was going through the process of styling my home, and for me, it was very much about, ‘What brands am I going to start to integrate into my home? Where do I go?’

Strategy 130

Strategy Marketing Advertising Expansion 130