article thumbnail

Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

This is where targeted advertising before the show can make a real difference. This is where the magic of targeted advertising shines. This increases the anticipation and provides valuable engagement metrics and feedback that can be used to fine-tune your booth and offerings. The Magic of Anticipation Quick! The result?

article thumbnail

Retail Spaces That Build Community

Quarter 20

Community Retail Brand Building. Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). Interactive kiosks that engage customers with each other and the product.

article thumbnail

Opinion: Do consumers really shop in the name of love?

Inside Retail

The question is what tangible value being loved has for retailers and brand managers. Undoubtedly, the brands in the most-loved lists are successful retailers. This makes it hard to distinguish the unique aspects of brand love. That is, does love help a brand to grow, or by growing (through good products, advertising etc.)

Consumer 130