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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

In looking to expand market share and reach, brands outside of health and wellness which often hint at age-related issues, have forgotten to include the Baby Boomer generation in their marketing materials. “In

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.