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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Deep dive: What social commerce looks like around the world

Inside Retail

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Modibodi teams up with Getty to reveal honest depiction of postpartum life

Inside Retail

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Sparking a conversation.

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Modibodi teams up with Getty to reveal honest depiction of post-pregnancy life

Inside Retail

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Sparking a conversation.