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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. In an era when opaque data-use policies have jeopardised customer trust, retailers are increasingly cognisant of balancing AI-powered personalisation with privacy. Building trust in AI-powered personalisation.

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GUEST COMMENT Why inventory accuracy should be top of every retailer’s Christmas list

E Delevry

It can also lead to existing stock sitting in locations where customers can’t access it, which can be just as problematic, if not more so. Real-time insights can also be used to align online advertising efforts with actual inventory levels, reducing wasted ad spend and ensuring customers can purchase items they see in adverts.

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How to Win at Sports Event Marketing

Contra

Advertisements can be seen around all sporting events now, with various sponsors itching to have their company name and logo on show to the spectators. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not.

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Set the Scene

VMS

Swooping shaped lighting fixtures are bringing a soft edge to retail and restaurant interiors this year, creating balance in relation to angular and digital features. Yellow Goat Design’s Estuary Panels are lit from within by an LED strip Estuary brings the energy of water flowing into the sea to calm spaces.

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How Michael Ford pulled Greenlit Brands back from the brink

Inside Retail

We have paid off all our debt, local and offshore, and made sure that our balance sheet and our cash position is strong, and one of the reasons [we’ve been able to do that] is because of the efficiency of working capital in the furniture industry. You need a balance between bricks-and-mortar and pureplay.

Apparel 130
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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

K EEPING THE organizational pipeline flowing with creative, high-potential talent is a challenge every company faces, yet countless studies have shown that identifying and engaging young professionals early in their careers is critical to future success. Advertisement. Advertisement. Advertisement. Samantha Colamussi.

Design 98
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The facades take the protagonism in retail design

CAAD

Or what is the same: the facade of the building where the shop window is located is already the first major litmus test for any future customer. The facade of the building where the shop window is located is already the first major litmus test for any future customer. Understanding that it is only part of a facade, of a whole.