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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

Maybe all it needs is one or two custom accessories. When done right, custom accessories for trade show booths can elevate the experience for attendees. Here are ten custom accessories for trade show booths that can help you put your best foot forward. Looking at your booth and wondering how to make it better without a redesign?

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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130
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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Same product, new name: Inside Mon Purse’s relaunch strategy

Inside Retail

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. We don’t want to change too much all at once, that’s part of the transition,” Moore said.

Strategy 130
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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The capital will also support a hefty marketing push to onboard more sellers, including brands. Thrifting has been a part of fashion culture for decades.

Fashion 147
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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday.

Fashion 246
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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.