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Accent Group to open four Hoka stores by Christmas

Inside Retail

“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division.

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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. Always think of the subject lines and the type of content. “I

Marketing 246
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Orlebar Brown opens Sydney flagship in Martin Place 

Inside Retail

The Martin Place flagship location will be Orlebar Brown’s fifth boutique in Australia and will feature the SS23 line, which is suited for summer getaways. The firm says it is excited to exhibit to Sydney locals and visitors its perspective on swim, beach, and resort apparel.

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Modibodi is rolling out a completely new brand identity across all consumer touchpoints from above and below-the-line advertising to customer communications, its website, packaging and retail presence. “We Coming from a fashion and retail background has helped me see the category from a totally different perspective.

Apparel 191
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Why Shona Joy is filling in the missing piece of the circular fashion puzzle

Inside Retail

“We’ve decided to prioritise repair with the focus on ensuring the garments we are producing are being worn for longer, with the hope that our garments can be kept in a suitable condition to be able to offer resale or repair down the line,” Shona Joy’s chief operating officer, Danielle Millar, told Inside Retail. “As

Fashion 246
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Why watch brand Maxum is finally relaunching DTC after more than 20 years

Inside Retail

Collaboration and reinvention through marketing can make or break a brand, and paramount to this is remaining authentic and evolving with the times. He was familiar with the industry since his parents founded Designa Accessories, one of Australia’s largest watch and jewellery distributors, in 1984. It was very successful.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. The line will be designed for all ages and sizes, thanks to her “why be boring?

Fashion 246