Remove Accessories Remove Gifts Remove Planning Remove Social Media
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How Korean popstars helped this New York jewellery brand go viral on TikTok

Inside Retail

OHTNYC is a New York-based accessories and apparel brand founded by Jinsol Woo, a one-time engineering student turned jewellery designer. In 2018, he began tinkering with product designs that would eventually lead to the launch of his jewellery and accessories brand, OHTNYC.

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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

Australian luggage brand Nere is anticipating strong sales this holiday season, thanks to the ongoing travel boom, growing appeal of practical gifts like suitcases, and high-profile location of its first stand-alone store, which opened in November. Nere releases new colours and accessories every season.

Marketing 246
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

But, with an aggressive spend on social media, they are hard to ignore. They describe their business as, “A showroom filled with pre-loved designer clothing and accessories where carefully curated designer pieces are taken on consignment.” Educate customers on the benefits of renting, reselling and donation options.

Fashion 162
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Meet the woman building a modest fashion empire in Malaysia

Inside Retail

Instalment plans for customers was also another popular aspect that was well received within the marketplace. Another thing that we saw which grew quite fast was the whole practice of gifting. Yusof is no different in this area, and her brands are always using social media heavily. Instagram, Tik Tok, we have to be there.

Fashion 130
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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

AT: We sell to such a broad range of consumers, from young women who have recently moved out of home, hosting their first dinner party, putting on a hen’s do for their best friend through to a more mature customer who is looking to update their classics and for those looking for a unique gifting moment (I think our products have broad appeal).

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Analysis: How five luxury brands won digital fashion week

Inside Retail

With one digital fashion week already under their belts, many luxury labels approached February’s fashion week with a renewed understanding of how to make their collections pop on social media. So when you’re planning a digital activation, invite content creators who have deep, time-honored relationships with your brand.

Fashion 147
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How KOLs, Gen Z are driving growth at Chinese jewellery giant Chow Tai Fook

Inside Retail

Its future growth plan will focus on quality expansion and enhancing the productivity of its existing retail networks. The group also leveraged the strength of social media influencers and key opinion leaders (KOLs) to attract its target customers. Around 5,000 pieces of jewellery were sold within 30 seconds,” he noted.

Expansion 130