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Rajesh Grover on transforming Kanmo Group into an omnichannel machine

Inside Retail

Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. As more customers added these items to their shopping carts, their prices dropped daily.

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Rokt’s exclusive marketplace with premium e-commerce partners provided the ideal growth solution for Ezibuy.

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5 innovative fashion tech brands you should know

Inside Retail

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. In some respects, it was the push needed to show thousands of people who weren’t comfortable shopping online just how convenient and easy it is. Farfetch epitomises the future of retail.

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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. Chanel: Chanel has used pop-up shops to bring its one-of-a-kind brand story to life. At this point, a brand uncovers its guiding values.

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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Chatbots expanding customer service Hyper personalisation has become a game changer in retail.

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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers.

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