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Understanding the consumer of 2021

Inside Retail

Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Understanding the consumer of 2021.

Consumer 242
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Activating consumer support for the circular economy, and your brand

Inside Retail

Up to 80 per cent of consumers say they’ll join in business-led programs that facilitate donating items, buy-back, resale, recycling, and repair programs. consumer-insights. All analysis and views of future market conditions are solely those of the Commonwealth Bank. Harnessing the opportunities.

Consumer 130
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How can department stores pivot ahead of a spending decline?

Inside Retail

It’ll be those discretionary categories – [such as] footwear, clothing, accessories and possibly even consumer electronics that will struggle [to] make gains in the market,” Mortimer said. But, he added that it’s a shrinking market. You need to go to market with one of two offers.

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What consumers really think about brands’ social purpose

Inside Retail

Our new Consumer Insights report shows that one in three consumers are now more conscious of shopping from purpose-led brands than they were before the pandemic. The majority also engage with content about a brand’s social purpose, higher among younger shoppers. Collaborating with customers is also important.

Consumer 147