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How Supreme balances price point and prestige to win over streetwear fans

Inside Retail

According to him, the brand was attracted to the city’s vibe, and that was more of a pulling factor than just trying to break into a new market. The post How Supreme balances price point and prestige to win over streetwear fans appeared first on Inside Retail.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My He strives to strike a balance that resonates with both the brand’s heritage and the local market preferences.

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How Taroob is leveraging tradition to create a modern luxury Indian brand

Inside Retail

He said this has always given the company an edge as these techniques are hard to master and its skilled workforce provides an upper hand in maintaining this serene balance. Interestingly, he acknowledged that Gen Z and millennials are the dominant consumer groups of the moment, and the brand’s target market.

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“Lead with heart”: Malaysia’s Vivy Yusof talks Barbie x Duck collab

Inside Retail

She revealed that Duck invests a lot more marketing into collaborations,so she expects them to generate more revenue than normal collections. According to her, the partnership with Mattel very much aligns with Duck’s ethos of celebrating life’s adventures, particularly with its target market – women.

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