How niche fandoms power Levi’s most successful collabs
Inside Retail
MAY 27, 2024
The other one that we’ve done a few collabs with is New Balance. New Balance from a sneaker perspective is quite hot at the moment. Levi’s collaboration with the sneaker brand resulted in the New Balance MT580 shoe, which featured Levi’s ‘shrink-to-fit’ denim fabric for the 150-year celebration year of the American denim brand.
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