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How niche fandoms power Levi’s most successful collabs

Inside Retail

The other one that we’ve done a few collabs with is New Balance. New Balance from a sneaker perspective is quite hot at the moment. Levi’s collaboration with the sneaker brand resulted in the New Balance MT580 shoe, which featured Levi’s ‘shrink-to-fit’ denim fabric for the 150-year celebration year of the American denim brand.

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How retailers are tackling gender inequality this IWD

Inside Retail

Held each year on 8 March, IWD is a global event that is intended to mark the achievements of women and promote gender equality in all aspects of life, from access to education and employment to the health and safety of women in everyday life. Last year, Michael Hill raised over $150,000 for Dress for Success.

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City Chic reports soft sales, launches strategic review

Inside Retail

With global plus-size fashion retailer City Chic’s sales impacted by reduced promotional activities, a strategic review has been launched to find ways to improve performance. Phil Ryan, CEO and MD at City Chic, said “strong” promotional activity across markets was needed as operating conditions remained challenging. “We

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Best Practices for Setting Up Retail Displays

Creative Displays Now

Establish Your Goals If you promote or sell multiple items, you must decide what to prioritize in your current displays. Choose the Correct Display for Your Products Once you know what to focus on, choose a fitting display for your products and related accessories to enhance your campaign’s visual appeal.

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Can a Blundy-owned Best & Less take on Kmart and win?

Inside Retail

Pricing, branding and product Right now, B&L has high-low pricing – a pricing strategy that relies on sale promotions – versus Kmart’s everyday low prices. So while a rebrand might be on the cards for B&L, balancing value and aspiration will be key. So how could B&L make a play for the bigger slice of the pie?

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Meet the brand that launched Aus Fashion Week’s first metaverse show

Inside Retail

We tell that story through a lot of symbolism, like the yin and yang which is about balance and equilibrium. We’re talking about the balance of the physical world and the digital world, how people spend time in each world. And we use all these five elements to create all the accessories and clothing items in the film.

Fashion 147
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The thinking behind Lululemon’s Lunar New Year collab with Michelle Yeoh

Inside Retail

Renowned activewear brand Lululemon has unveiled a Lunar New Year campaign featuring the iconic Academy Award-winning actress Michelle Yeoh as part of its focus on promoting holistic well-being for all demographics. Cheah reiterated that these capsules have been well received by customers.

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