How Korean popstars helped this New York jewellery brand go viral on TikTok
Inside Retail
MAY 9, 2024
OHTNYC is a New York-based accessories and apparel brand founded by Jinsol Woo, a one-time engineering student turned jewellery designer. Woo attributes his success to his heritage as a South Korean-raised New Yorker, which gave the brand a point of difference and access to an international market from the beginning.
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