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How Korean popstars helped this New York jewellery brand go viral on TikTok

Inside Retail

OHTNYC is a New York-based accessories and apparel brand founded by Jinsol Woo, a one-time engineering student turned jewellery designer. Woo attributes his success to his heritage as a South Korean-raised New Yorker, which gave the brand a point of difference and access to an international market from the beginning.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Mys Tyler’s in-app collaboration hub helps brands embrace diversity

Inside Retail

The Contributor Hub seeks to make it easier for brands to interact with minority artists and a diverse range of talent, and it stems from research Mys Tyler performed mid-last year highlighting the lack of representation perceived by Australian women in fashion advertising. Collaborations might be for cash or in exchange for gifts.

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The founder of By Charlotte knows exactly who her customer is and what they want

Inside Retail

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. Today, Blakeney has left behind the 3 am call times that often come with being a makeup artist and now harnesses her creativity to continue scaling her jewellery empire.

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How Haus of Dizzy uses bold and bright jewellery to advocate and inspire

Inside Retail

I began taking all my old clothes to the Bondi markets to sell them and save up enough to start my own business. A few months later, I bought jewellery-making tools and materials – beading jewels and started selling my creations alongside her clothes at the markets. We believe in supporting local!

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The Iconic welcomes First Nations designers Pink Fish, Myrrdah and Jarawee

Inside Retail

Gayle Burchell, The Iconic’s chief commercial and sustainability officer said, “Over the course of the program we have witnessed incredible talent, drive and dedication from these gifted designers and we’re proud to bring this extraordinary collection to our customers across Australia and New Zealand.”

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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them.