Inside Retail

NOVEMBER 8, 2022

The latest retail sales figures are really quite incredible. According to the Bureau of Statistics (ABS), retail sales rose by 0.6 per cent) and department stores (down 0.4 My tip is that retail sales figures in the next couple of months will start to reflect this. per cent bump.

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Retail Sales Advertising Consumer Department Stores 246

Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. And that applies equally to retail sales data.

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Advertising Department Stores Contrast Retail Sales 130

Creative Displays Now

MARCH 8, 2022

Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. This practice took off in the 19th century after department store window displays became popular. In-Store Shopping Experience.

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Visual Merchandising Merchandising Display Promotion 97