Peloton disrupted fitness once. Can it leverage TikTok to do it again?
Inside Retail
JANUARY 7, 2024
On the partnership, Oli Snoddy, vice president of consumer marketing at Peloton, commented, “We collectively recognise the way people engage with fitness is constantly changing. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24 The brand concluded FY23 with US$1.13
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