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Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Inside Retail

Digital platforms that specialise in gathering coupon codes and cashback offers have become a popular way for retailers to reach new and existing customers as the online space has become more crowded and traditional forms of advertising have become more costly in recent years. . “We Sasi exited the business in 2015.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. View this post on Instagram. A post shared by Diet Prada (@diet_prada).

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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

The trend has been gaining momentum since 2020; however, the seeds were planted nearly a decade ago when President Xi Jinping introduced the Made in China 2025 initiative, which encouraged “the transformation of Chinese products into Chinese brands”. billion) by 2025, a hundredfold increase from 2015. billion yuan ($4.1

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Personal care brand Ethique concentrates on raising the bar

Inside Retail

Ethique was equity crowdfunded twice: first in 2015 with PledgeMe, which raised $200,000 in under 10 days; and two years later, when the brand was more established, raising half a million dollars in less than 90 minutes. Crowdfunding and solid support. Moving with the market.

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Time to face facts. Hybrid working is now firmly on the agenda.

Edge

Leesman’s global home working study (2) , which the consultancy began in March 2020 (interviewing global home based workplace populations of 1,109 in 88 countries) found that 72.2% And most recently, The Guardian (4), dated 19 Nov 2020, reported on how the pandemic could lead to a major shift in parenting roles.

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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

This is the power of the esports audience: a young, digitally savvy crowd with disposable income currently sitting at just under 400 million people but is expected to reach 600 million by 2020. For brands, more is needed to reach the esports consumer. This group doesn’t want to be sold to; they want to be engaged.