Remove 2020 Remove Customer Engagement Remove Shopping Remove Tailored
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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok’s Hashtag Challenge Plus enables users to shop for products associated with a sponsored hashtag.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Retailers, we’ve got the best content tailored just for you.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands prioritise the customer experience in their digital transformation efforts. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). Luxury brands are offering enhanced post-purchase support through digital channels.

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5 innovative fashion tech brands you should know

Inside Retail

Amid the upheaval in 2020, we were quick to adjust to circumstances. Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. It’s a matter of deeply understanding the needs of the shoppers in those markets and creating an inimitable shopping experience.

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What is Omnichannel Retailing?

Parcel Pending

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

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What is Omnichannel Retailing?

Parcel Pending

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

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Brick & Mortar Remains King: The Value of In-Store Experiences

Parcel Pending

Clearly, the year 2020 was the year of e-tailing, e- shopping , and eCommerce with Digital Commerce 360 reporting that US “ retail chains will end the year with a collective 76.8% Physical retail stores continue to play a powerful role in shaping the shopping experience. The Value of Omnichannel Shopping Experiences.