Deep dive: What social commerce looks like around the world
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok’s Hashtag Challenge Plus enables users to shop for products associated with a sponsored hashtag.
Let's personalize your content