Mmm, it’s the sweet smell of advertising success
Inside Retail
MAY 8, 2022
Since early 2020, like everyone, I’ve been online a lot more. Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. For the year to June 2021, consumer retail spending grew by 9.1 Yes, you read that right.
Let's personalize your content