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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019. By that, I mean, there’s a fandom around Liquid Death that’s actually more synonymous with your favorite band and we see that translate when you look at our apparel and merchandise sales.”

Strategy 130
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Retail appointments of the week

Inside Retail

Best and Less, The Reject Shop CEOs depart By Rakshnna Pattabiraman The CEOs of two discount retail chains — The Reject Shop and Best & Less Group — have stepped down with immediate effect today citing personal reasons. Huddle said the company has the “right strategy in place” to deliver long-term growth.

Shopping 130
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Retail crime: Why foiling shoplifters takes a team effort

Inside Retail

The study reveals a worrisome trend: All major categories of retail crime have increased since the previous study conducted in 2019. However, what’s particularly alarming is the substantial rise in the costs attributed to customer theft, which have surged by 20 per cent between 2019 and 2022. What deters shoplifters?