“We are still in the early innings”: Liquid Death’s SVP of strategy
Inside Retail
MAY 14, 2024
By that, I mean, there’s a fandom around Liquid Death that’s actually more synonymous with your favorite band and we see that translate when you look at our apparel and merchandise sales.” An example of Liquid Death’s merchandise includes its “flasket”, a casket-shaped flask, marked with the brand’s bold logo and skull imagery.
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