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Four out-of-the-box influencer marketing strategies

Inside Retail

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show. million EMV.

Strategy 130
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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

The iconic brand raised interest again when, in 2019, it partnered with the video game franchise League of Legends. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. Business managers call this approach the luxury strategy. After all, their audiences are quite different.

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Analysis: Nike speeds up to enter the metaverse

Inside Retail

During 2019, the company collaborated with digital games Fortnite and Roblox to release in-game digital apparel as part of product launches. Not that long ago, we thought 3D artists just worked on visual effects in Pixar films. 3D designers in demand.

Apparel 246
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How Chinese toy giant Pop Mart thinks local, dominates global

Inside Retail

Working with artists, he created first characters, then different figurines of each, and for the past decade, he has been building a pool of more than 100 trademarked characters. The balance is sourced from local artists in each market the company enters. Around 2012, Wang had already recognised the popularity of toys in his stores.

Artistic 130
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Proud local creates shop window for Barossa producers

Inside Retail

Cox established Workspace Barossa, the region’s first co-working space, in July 2019. Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers.

Shopping 130
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Proud local creates shop window for Barossa producers

Inside Retail

Cox established Workspace Barossa, the region’s first co-working space, in July 2019. Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers.

Shopping 130
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“Open a design history book, almost all the famous designers are white men” – A talk with Jessica Walsh

Design Wanted

1% of creative agencies founded by women, &Walsh was launched in NYC in 2019 to bring a tangible change within a design industry made of inequalities. One example is Lets Talk About Mental Health , which is a website and social media account aimed to help end the stigma of mental illness. Joining the.1%

Design 52