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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator had first sued the company in July 2019. The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The claims “promoted an important selling point for these Galaxy phones.

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The Power of Twitch Streamers in Driving Retail Brands

Retail Focus

Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch. With around 19 million followers, Adidas invited him to collaborate in 2019, promoting their sportswear and gaming-related products.

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Analysis: The many faces of social commerce in China

Inside Retail

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. These tactics also highlight the influence and impact social media has on creating and converting demand. Second-life commerce.

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Inside Retail/ShipStation research reveals emerging customer behaviours

Inside Retail

During 2019, for example, the average consumer purchased from a total of nine online retailers per year, whereas they’re now shopping from as many as 15 retailers. In Australia, 52 per cent of marketers say that brand partnerships are already a significant part of their promotional strategies.

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Why Nike’s China rebound is still up in the air

Inside Retail

Those domestic upstarts don’t have a cheering stadium crowd to egg them on, but they do have on their side increasingly nationalistic voices within the government and on social media. Compared with the situation pre-Covid, the glass is only half full though; in fiscal 2019, the Greater China business brought in $6.2

Apparel 147
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The Insider’s Guide To Marketing Your Marketplace Store

RetailMinded

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. ” She suggests including the following: Marketplace advertising like Amazon ads.

Marketing 105
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SkinzWraps diversifies into profitable new markets thanks to Drytac

Drytac

Since discovering Drytac products in October 2019, SkinzWraps has used the company’s solutions to fulfil a stunning array of printed graphics. Picture 2: Polar Grip used to wrap a store front for social media purposes. Picture 1: ReTac Smooth 150 mural.