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When creativity gets reduced to a commodity: What is the real cost of dupes?

Inside Retail

I think people appreciate a small business taking on the giants on social media,” said Sakr. “If The inner foam bolsters are not made from high-density memory foam like the Barney Bed is and the inner components of the bed lack any protective lining, so basically any accidents or dribble will seep right through,” she added.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

How Liquid Death stands out in an oversaturated beverage market Liquid Death was founded by advertising creative turned entrepreneur Mike Cessario, who asked himself the multibillion-dollar question: “What would I want to be seen carrying around a party?”

Strategy 130
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Facebook, EssilorLuxottica unveil first smart glasses

Inside Retail

Facebook said the glasses line, called “Ray-Ban Stories,” would start at $299. Snap’s CEO, Evan Spiegel, said in 2019 that he expected it would be a decade before consumers widely adopted AR smart glasses.

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Why Nike’s China rebound is still up in the air

Inside Retail

Those domestic upstarts don’t have a cheering stadium crowd to egg them on, but they do have on their side increasingly nationalistic voices within the government and on social media. Compared with the situation pre-Covid, the glass is only half full though; in fiscal 2019, the Greater China business brought in $6.2

Apparel 147
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How to Attract College Students Online

Parcel Pending

Accessible 24/7, students no longer need to wait in long lines to pick up packages from the mailroom creating a better student experience. Leverage Social Media Platforms. TikTok became the fastest-growing new app for American teens in 2019 2. Of course, central to all social media is creating the all-important hashtag.

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How The Gaming World Is Changing Retail

Retail Prophet

In 2019 Netflix CEO Reid Hastings sent an internal memo to shareholders addressing the competitive landscape and set out how Netflix would continue driving subscription and viewership. Not only that, but as digital advertising costs skyrocket, gaming may offer an efficient media channel to reach this market. By Reilly Stephens.

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. In 2019, she partnered with Joe’s Jeans on a new style of jeans called the Danielle Jean. Arielle Charnas launched her Something Navy collection in 2009.

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