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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. Foresight does not require a belief in astrology.

Strategy 245
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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. Since launching the brand in 2018 in Australia and New Zealand, we’ve seen over 200 per cent increase in sales. [It]

Fashion 236
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Retail appointments for the week

Inside Retail

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. As the company’s senior manager of Research and Insights, Gower will help strengthen Cartology’s insight-led approach to campaign strategy, implementation and evaluation.

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Why clothiers are betting on ‘cooling’ fabrics as global temps rise

Inside Retail

But with rising temperatures, more retailers are promoting them for hot weather and expanding into year-round styles as winters grow warmer. Few retail market firms track specific sales of “cooling” clothes, but related fabric manufacturing is rising.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130
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5 Best Experiential Retail Examples

Greater Group

Experiential retail creates a safe space for new customers to be charmed by what the store offers, and for customers already familiar with the brand to promote their idea of it and solidify their commitment to it. 5 examples of retailers who have implemented the retailtainment concept in their stores. Avengers S.T.A.T.I.O.N.