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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. Looking to the future is the future of marketing.

Strategy 245
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How Indian brands could benefit from Walmart’s ambitious export goals

Inside Retail

Just to recap, Walmart first entered the Indian market in 2007 with the wholesale ‘cash and carry’ business, Bharti Retail. Then, in 2018, Walmart acquired a 77 per cent stake in Flipkart, India’s largest e-commerce firm, for US$16 billion. He also believes the political landscape could impact Walmart’s commercial objectives.

Strategy 130
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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. Even prime locations, local partners, name recognition and often a portfolio of new merchandise brands haven’t kept Australia from becoming a dead end for some major international retailers.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. IR : In December 2023, Subtl Beauty raised $8.4

Marketing 130
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Retail appointments for the week

Inside Retail

As the company’s senior manager of Research and Insights, Gower will help strengthen Cartology’s insight-led approach to campaign strategy, implementation and evaluation. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights. L Brands announces woman-majority board for standalone Victoria’s Secret.

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5 Best Experiential Retail Examples

Greater Group

This entertainment concept store has proven incredibly successful and plans are underway to establish a more permanent location for it in Las Vegas. Story initially started as a unique retail store who operated on the idea of renewing its stock according to different themes every few months.