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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Over the last five years as CEO, King has been enacting his ‘customer-first plan’ which has re-established Myer as Australia’s 8th most trusted brand, according to Roy Morgan.

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2. 2018, May 15).

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success.

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Retail Trends to Watch Out For

Creative Displays Now

A retail trend points to development and changes in consumer behavior. These instances highlight how customers interact with brands, as well as how brands respond to them. Before the pandemic, different retail brands deployed AR in showcasing their products to their customers. Additionally, AI is taking the front role in retail.