Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018.

Strategy 245

Strategy Marketing Consumer Planning 245

Inside Retail

AUGUST 30, 2022

For these reasons, making The Quick Flick products available in the Singaporean market was a natural fit, as local consumers are discerning in their beauty purchases and on the lookout for innovation – which is a gap we knew we could fill with our products.”. Challenges to capturing the market.

Perspective 130

Perspective Advertising Marketing Consumer 130

Inside Retail

DECEMBER 6, 2021

In July 2020, more than 1,000 global companies temporarily stopped paid advertising on Facebook in protest of the proliferation of hate speech and misinformation on the platform. The outdoor brand appears to have deleted its US Facebook page and still doesn’t pay for advertising on the site. . How effective is it really?

Social Media 130

Social Media Advertising Outdoor Marketing 130

Trade Show Booth Companies - Trade Group

APRIL 11, 2022

Consumers are exchanging money for time and products for experiences. Experiential marketing is used by businesses to increase customer loyalty, inform people of products and services and meet the changing priorities of consumers. Key to experiential marketing is that consumers play and active role, not a passive one.

Marketing 52

Marketing Consumer Other Outdoor 52

Inside Retail

NOVEMBER 8, 2021

Consumers’ willingness to drop hundreds of dollars on the latest releases from Nike, Adidas, Yeezy and other hyped-up brands is fuelling the growth of premium sneaker and streetwear retailer Subtype, which is set to open its fifth bricks-and-mortar store on November 20.

Marketing 130

Marketing Boutique Apparel Accessories 130

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. In 2018, tennis ace Roger Federer signed a 10-year deal with Uniqlo to replace his former endorsement with Nike. Each has their own sub-brand under Nike Inc.,and His new deal with the Japanese retailer is worth a reported US$300 million ($414.5

Apparel 130

Apparel Merchandising Advertising Accessories 130

Eye on ESG

MAY 30, 2023

Since the 2018 Global Slavery Index was published, there has been an increased focus on, and drive towards, mandatory HRDD and more robust modern slavery reporting (see, for example, our previous blogs here , here and here ).

Social Media 52

Social Media Form Light Management 52

Inside Retail

NOVEMBER 24, 2021

Here, we speak with general manager Liam Robson about designing the brand’s high-end shops and expanding beyond the Australian and New Zealand markets. . LR: We acquired the business in 2018. We see a varied consumer base come to us in-store and online, and we have a strong Asian demographic shopping with us as well.

Apparel 130

Apparel Perspective Fashion Marketing 130

Parcel Pending

MAY 18, 2021

Many higher education institutions were struggling to manage huge spikes in packages and deliveries on campus (particularly to students living in on-campus residence halls ). College students – a mix of Gen Z and millennials – tout a whopping $143 billion buying power and make up about 40% of all consumers 3.

Shopping 52

Shopping Social Media Management Line 52

Parcel Pending

MARCH 6, 2021

This is especially important as student consumer trends indicate a shift to almost entirely online purchasing. Of those, 28% indicated they would add more online advertising, 18% would invest in more content marketing , 15% would pursue more organic growt h, and 12% are looking to enhance their social media marketing strategy.

Social Media 52

Social Media Strategy Marketing Management 52