Showfields and the bankruptcy of the ‘most interesting store in the world’
Inside Retail
OCTOBER 15, 2023
How Showfields veered off course Showfields was co-founded in 2017 by Katie Hunt, Tal Zvi Nathanel , and Amir Zwickel. The retailer used RetailNext’s software-as-a-service (SaaS) platform to measure consumers’ shopping journeys through the store anonymously, gathering data such as sales figures, traffic figures, customers’ gender and more.
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