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What brands can learn from the Béis Wash marketing strategy

Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

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Strategy Marketing Social Media Consumer 246
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Why the Frenchie, DJs collab is a “watershed moment” for Aussie retail

Inside Retail

FEBRUARY 6, 2023

A sign of the normalisation of sexual wellness and pleasure products within the retail sector, Australian brand Frenchie is partnering with David Jones as part of a Valentine’s Day pop up in Sydney’s CBD. It would be exclusive in nature for us to offer premium products at a premium price tag.

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