Fleeting beauty: Inside the downward spiral of BWX
Inside Retail
MARCH 19, 2023
If the business can’t get additional capital by the end of the month, it’s rumoured BWX could collapse , taking IP like Sukin, Go-To, Flora & Fauna and Nourished Life with it. Back in time The story starts in 2017, when then-CEO and managing director John Humble went on a bit of a buying spree. The consumer wants the product.
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