Can BCBG truly make a comeback in the era of Y2K fashion?
Inside Retail
JULY 15, 2024
Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. But now it appears to be attempting a comeback. Can the company make a true comeback?
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