Inside Retail

OCTOBER 24, 2023

No surprise then that consumer confidence remains at record lows, albeit with some fluctuations. Remember those days when rivers of cash flowed down the Bourke Street Mall past Myer’s Christmas windows? According to Google Trends, Black Friday sales didn’t become an Aussie thing until 2017.

Flow 130

Flow Advertising Planning Engagement 130

Barber Design

NOVEMBER 22, 2016

We’d really like to put it all behind us by taking a look at some of the big customer experience innovations in store for retailers in 2017. In 2017 – as the Internet of Things (IOT) grows more pervasive – these interactive displays will become commonplace and will work even harder to engage with customers.

Display 52

Display Social Media Engagement Flow 52

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JANUARY 11, 2022

Persuading the consumer that it’s going to take anywhere from 20 to 24 weeks for the goods to arrive, it’s a pretty rough discussion. If you manage that efficiently, it can be cash flow positive, and we’ve found ourselves in that situation. You can see that reflected in our advertising, be it on television or other media.

Apparel 130

Apparel Balance Management Consumer 130