Inside Retail

AUGUST 8, 2023

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. While luxury brands are known to collaborate with artists , they have been pushing the boundaries of the luxury strategy by teaming up with unexpected non-luxury partners.

Social Media 130

Social Media Fashion Consumer Strategy 130

Design Wanted

JUNE 18, 2021

It had eight colours and was designed by the artist and queer activist Gilbert Baker who was commissioned to design something that could represent the LGBTQ community by his friend Harvey Milk, the first openly gay elected official in California. Gilbert Baker passed away in 2017, aged 65.

Design 98

Design Color Unity Artistic 98

Inside Retail

FEBRUARY 20, 2024

We partnered with three contemporary artists to reinterpret our wordmark and dot logo and printed them in a core capsule. MLR: When we started in 2017, things like using organic cotton or having ethics in your supply chain were so foreign to the way people were actually doing business and creating brands.

Boutique 130

Boutique Space Perspective Artistic 130

Inside Retail

MAY 23, 2023

Around 2017, I did an accelerator with Monash University. I used to sell out really quickly, so most of my sales in 2017 and 2018 were pre-orders, which meant I was able to pay for containers of stock with sales. I was able to put that into my digital funnel, and the word-of-mouth effect also helped.

Balance 130

Balance Pattern Marketing Other 130

Inside Retail

NOVEMBER 15, 2022

We opened our first retail store in Wellington in 2017, and our second in Auckland in 2019. We tend to employ artists, as opposed to retail people, because they understand the concept and they’re amazing at delivering it. Giving people a chance to feel our fabric and try on our garments is a point of difference for us.

Strategy 130

Strategy Fashion Management Curate 130

Retail Focus

JUNE 1, 2021

Each summer since 2017, Dior’s artistic director, Maria Grazia Chiuri has enjoyed breezing into tony resorts with pop-ups. Opening the boutiques in two nerve centres of the Greek island, the house choose the centre of Chora for a single-floor pop-up and Nammos for a two-floor summer shopping emporium.

Boutique 246

Boutique Artistic Accessories Accessories 246

Greater Group

NOVEMBER 24, 2019

This cafe is only the second of its kind in the world (Tiffany’s first cafe opened in New York in 2017). Inside, each of the six levels are uniquely designed to represent the different ranges of Tiffany’s products, from jewellery and accessories to homeware collections and fragrances. TOKYO MIDTOWN CHANDON BLOSSOM LOUNGE.

Retail Design 59

Retail Design Design Focal Point Balance 59

Inside Retail

OCTOBER 25, 2022

We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. IR: On that note, can you talk about Ksubi 23, your list of 23 emerging artists, musicians, and athletes that you think are going to shape the next 23 years, which you launched for the 23rd anniversary of the brand? Can you share what that looks like today?

Fashion 243

Fashion Location Flow Planning 243

Inside Retail

AUGUST 16, 2021

Originally famed for its basic canvas plimsolls worn by martial artists and monks, French businessman Patrice Bastian discovered Feiyue and bought the overseas rights to sell the brand in 2005. First opened in 2017, Nio aimed to design an experience beyond just selling a car through its exclusive lounge concepts and on-site perks.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130