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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

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30 Stats that Prove Visual Merchandising is More Important than Ever

Contra

Visual merchandising plays a pivotal role in the retail industry, significantly influencing consumer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and brand loyalty.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. In the years between 2016 and 2018, she launched new retail stores in Paris and New York. Throughout her journey, Arielle Charnas attributes her success to listening to what her customers want. million worth of merchandise in one day.

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