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OOH Advertising Trends in 2021 And Beyond

Contra

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. in the second quarter of 2021, the strongest growth recorded since 2016. . So, how have these unique circumstances shaped OOH advertising trends in 2021? Advertising Is Storytelling. And what is in store for 2022?

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‘Back to the hustle’: Why Ryan Gracie left Catch to join MyDeal

Inside Retail

The conversation felt very much like the first conversation that I had with [Catch founders] Gabby and Hezi [Leibovich] back in 2016. And after being here for only one day, I can see that this relatively small team is full of the passion and energy that existed at Catch back in 2016 and all the way through.

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Business and Human Rights – Global Slavery Index 2023 highlights global nature and scope of modern slavery risks in supply chains

Eye on ESG

Background Modern slavery in all its forms (which includes forced labour, forced or servile marriage, debt bondage, human trafficking, the sale and exploitation of children) is the systematic removal of a person’s freedom. The former may give mining and extractives companies, which often have complex global supply chains, pause for thought.

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Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

This includes Magpie Studio which rebranded Channel 4 Racing in 2013 and Supple Studio which branded the channel’s online platform for short-form content 4SHRTS. ” He also explains that part of Channel 4’s attraction to advertisers is its distinct personality and any changes to that could impact revenue.

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No idea WTF you’re doing in your career? Neither did these retail leaders

Inside Retail

Hannah Spilva and Verity Tuck came from an advertising background but wanted to revolutionise the online gifting world. It’s a clever tactic that’s been running since 2016 and engages over 20,000 craft beer drinkers each year. When we went there, it was the opportunity to listen and engage with customers.

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. In the years between 2016 and 2018, she launched new retail stores in Paris and New York. Bing opened her first Los Angeles store in West Hollywood in 2014.

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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

In July 2020, more than 1,000 global companies temporarily stopped paid advertising on Facebook in protest of the proliferation of hate speech and misinformation on the platform. The outdoor brand appears to have deleted its US Facebook page and still doesn’t pay for advertising on the site. .